HIKMAH, N.; KUSWATI, R. Pengaruh Universalism Terhadap Purchase Intention Produk Halal Melalui Mediasi Halal Brand Image : Studi Pada Halal Brand Make Over. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 3, p. 1652–1662, 2026. DOI: 10.37385/msej.v7i3.10354. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10354. Acesso em: 7 apr. 2026.