LOVELY, C. S.; JAMALUDDIN, J.; CINDY, C.; RICHELYN, R.; LUBIS, R. . Pengaruh Harga Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare pada Konsumen Gen Z di Kota Medan. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 4, p. 928–940, 2026. DOI: 10.37385/msej.v7i4.10853. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/10853. Acesso em: 13 apr. 2026.