STEFANIE, S.; HASAN, G. Pengaruh Kualitas Pelayanan, Nilai Persepsi, Citra Merek, Kewajaran Harga dan Kepercayaan Terhadap Loyalitas Merek Pada Minuman Boba Di Kota Batam. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 1, p. 657–672, 2023. DOI: 10.37385/msej.v4i2.1444. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/1444. Acesso em: 7 jul. 2025.