PRATAMA, F. P.; MAHRINASARI, M. Pengaruh Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek, dan Loyalitas Merek Terhadap Keputusan Pembelian Konsumen Tokopedia di Bandar Lampung. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 4, n. 3, p. 2829–2844, 2023. DOI: 10.37385/msej.v4i4.2218. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/2218. Acesso em: 4 jul. 2025.