FIRANTI, P. A. .; SYAMSURI, A. R. Keputusan Pembelian dengan Harga, Variasi dan Kemasan Produk di Mawar Bakery, Medan Selayang, Sumatera Utara. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 4981–4994, 2024. DOI: 10.37385/msej.v5i2.4894. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/4894. Acesso em: 2 jul. 2025.