HANUM, L.; HARAHAP, N. J. .; HALIM, A. Pengaruh Produk, Brand Image, Word Of Mouth Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Cafe Massa Kok Tong Rantauprapat. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5191–5203, 2024. DOI: 10.37385/msej.v5i2.4983. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/4983. Acesso em: 4 jul. 2025.