CHRISTINE, C.; PUTRI, A. D.; SITUMORANG, S. H. Upaya Strategi Brand Meyakinkan Konsumen dan Karyawan Pada UMKM: Studi Kasus Natto Milk Indonesia. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5891–5898, 2024. DOI: 10.37385/msej.v5i2.5192. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/5192. Acesso em: 6 jul. 2025.