DEWI, O. I. K.; ASRAL, A. Pengaruh Discount, Influencer Marketing, Dan Kualitas Produk Terhadap Impulse Buying Pada Konsumen E-Commerce Shopee (Studi Pada Karyawan Departemen Overall Drape PT Hogy Indonesia). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 7951–7965, 2024. DOI: 10.37385/msej.v5i2.5265. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/5265. Acesso em: 17 sep. 2025.