ARISSAPUTRA, R.; ASMARA, M. A. .; AMALIA, T. F. . Sales Promotions As A Catalyst: How E-Commerce Quality Influences Impulse Buying Behavior During Live Shopping. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 4839–4846, 2024. DOI: 10.37385/msej.v5i2.6337. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/6337. Acesso em: 4 jul. 2025.