UTAMI, A. F.; MANGIFERA, L. Meningkatkan Loyalitas Merek Melalui Keterlibatan Komunitas Di Media Sosial Produk: Studi Pada Konsumen Scarlett . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5680–5695, 2024. DOI: 10.37385/msej.v5i2.6664. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/6664. Acesso em: 31 jul. 2025.