HALIM, J.; CHANDRA, C.; SIHOMBING, Y. R.; LASTARI, A. W. Pengaruh Personal Selling, Brand Image, Dan Product Knowledge Terhadap Keputusan Pembelian Konsumen Pada Sepeda Motor Yamaha (Studi Kasus Pada Mahasiswa/I Universitas Prima Indonesia Fakultas Ekonomi Medan). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 5, n. 2, p. 5652–5661, 2024. DOI: 10.37385/msej.v5i2.6695. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/6695. Acesso em: 31 jul. 2025.