ANANDA ISNAINI DAMAYANTI; ZAKKY FAHMA AULIYA. Pengaruh Live Streaming, Diskon Dan Nilai Belanja Hedonik Terhadap Pembelian Impulsif Pada E-Commerce Shopee . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 3, p. 1899–1909, 2025. DOI: 10.37385/msej.v6i3.7578. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/7578. Acesso em: 6 jul. 2025.