SANFRANSISCA, S.; KEMBAU, A. S. Model Push-Pull-Mooring Dalam Memprediksi Switching Intention Konsumen Terhadap Green Cosmetic Di Platform E-Commerce. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 6, n. 6, p. 51–67, 2025. DOI: 10.37385/msej.v6i6.8328. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/8328. Acesso em: 9 jul. 2025.