HARDIANTI, A. D.; KUSWATI, R. Pengaruh Celebrity Endorsement Dan Online Customer Review Terhadap Loyalitas Merek Pada Brand Make Up Wardah Dengan Consumer Satisfaction Sebagai Variabel Mediasi. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 1, p. 442–458, 2025. DOI: 10.37385/msej.v7i1.9992. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/9992. Acesso em: 8 feb. 2026.