“Analisis Pengaruh Citra Merek Dan Persepsi Konsumen Terhadap Pembelian Produk Kosmetik Di Kalangan Mahasiswi STMB Multismart Medan”. 2023. Management Studies and Entrepreneurship Journal (MSEJ) 4 (2): 2074-82. https://doi.org/10.37385/msej.v4i3.1858.