“Pengaruh Brand Ambassador Bangtan Sonyeondan (BTS) Dan Brand Image Terhadap Minat Beli Di Tokopedia Pada Generasi Z Di Kabupaten Karawang”. 2023. Management Studies and Entrepreneurship Journal (MSEJ) 4 (4): 3511-22. https://doi.org/10.37385/msej.v4i4.1758.