Metyasari, Dewi, and Ferryal Abadi. 2026. “Analisis Peran Segmenting, Targeting, Positioning (STP) Dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign Pada Aplikasi Perpustakaan Digital Let’s Read”. Management Studies and Entrepreneurship Journal (MSEJ) 7 (2):1076-94. https://doi.org/10.37385/msej.v7i2.10068.