Alia, Rizka Rahma, and Ihwan Susila. 2026. “Analisis Pengaruh Price Discount Dan Hedonic Shopping Motivation Terhadap Impulse Buying Produk Di Matahari Department Store Dengan Positive Emotion Sebagai Variabel Mediasi”. Management Studies and Entrepreneurship Journal (MSEJ) 7 (1):668-86. https://doi.org/10.37385/msej.v7i1.10081.