“Pegaruh Persepsi Konsumen, Inovasi, Promosi, Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Café Kendik Rantauprapat” (2024) Management Studies and Entrepreneurship Journal (MSEJ), 5(1), pp. 287–295. doi:10.37385/msej.v5i1.2724.