Marshanda, T. and Indika, D. R. (2026) “Pengaruh Electronic Word-Of-Mouth Terhadap Customer-Based Brand Equity pada Roblox dengan Peran Mediasi Brand Attachment”, Management Studies and Entrepreneurship Journal (MSEJ), 7(3), pp. 1596–1607. doi: 10.37385/msej.v7i3.10237.