Damayanti, A. I. and Auliya, Z. F. (2025) “Pengaruh Live Streaming, Diskon Dan Nilai Belanja Hedonik Terhadap Pembelian Impulsif Pada E-Commerce Shopee ”, Management Studies and Entrepreneurship Journal (MSEJ), 6(3), pp. 1899–1909. doi: 10.37385/msej.v6i3.7578.