“Pengaruh Kredibilitas Influencer, Live Streaming, Dan Ewom Terhadap Purchase Intention Di Tiktok Shop Pada Mahasiswa UNAI”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 7, no. 4, Apr. 2026, pp. 1251-7, https://doi.org/10.37385/msej.v7i4.10939.