“Pengaruh Citra Merek, Promosi, Dan Kemudahan Transaksi Terhadap Keputusan Penggunaan E-Wallet DANA Gen Z Di Kabupaten Tangerang”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 7, no. 6, July 2026, pp. 1098-15, https://doi.org/10.37385/b32b0958.