“Pengaruh Kekuatan Lingkungan Eksternal Dan Strategi Bersaing Terhadap Kinerja Bisnis UKM Makanan Ringan Jawa Barat”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 4, no. 6, Nov. 2024, pp. 8360-9, https://doi.org/10.37385/msej.v4i6.3542.