Susetya, E. T. ., and A. Aquinia. “Pengaruh Brand Equity Terhadap Online Puchase Intention (Studi Kasus Pada Produk Eiger)”. Management Studies and Entrepreneurship Journal (MSEJ), vol. 5, no. 2, Nov. 2024, pp. 6724-32, doi:10.37385/msej.v5i2.5327.