Analysis of the Effect of Product Quality and Brand Image on Truck Car Purchasing Decisions: Case Study at PT Kumala Motor Sejahtera (Hino Mamuju) Mamuju Branch . MSEJ [Internet]. 2024 Nov. 20 [cited 2026 May 14];4(5):6832-9. Available from: https://journal.yrpipku.com/index.php/msej/article/view/3323