https://journal.yrpipku.com/index.php/msej/issue/feed 2026-04-29T14:19:57+00:00 Editor msej.yrpi@gmail.com Open Journal Systems <p align="justify"><strong>Management Studies and Entrepreneurship Journal (MSEJ)</strong> reviewed covers theoretical and applied research in the field of Management and Entrepreneurship. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. <strong>Management Studies</strong>: Finance, Marketing, Human Resource Management, Strategic Management, Operations, and other field of management. <strong>Entrepreneurship</strong>: Small Medium Entreprise, Business Startup, Innovation, Entrepreneurship Education, Entrepreneurial Behavior and all research in entrepreneurship areas. <strong>Online ISSN (2715-792X); Print ISSN (2715-7911). </strong></p> https://journal.yrpipku.com/index.php/msej/article/view/11038 2026-04-29T11:11:26+00:00 Vaisa Yeshe Dakmema Tavimsa vaisayeshe23@gmail.com Suyatmin Waskito Adi suy182@ums.ac.id

<p>Penelitian ini bertujuan untuk menganalisis pengaruh <em>Return on Assets</em> (ROA), <em>activity</em>, <em>sales growth</em>, dan <em>firm size</em> terhadap <em>financial distress</em> pada perusahaan ritel yang terdaftar di Indonesia Stock Exchange periode 2020–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan tahunan dan laporan keuangan perusahaan melalui website resmi perusahaan serta Indonesia Stock Exchange. Sampel penelitian ditentukan menggunakan teknik <em>purposive sampling</em> berdasarkan kriteria perusahaan yang terdaftar secara konsisten selama periode penelitian dan memiliki data lengkap. Variabel <em>financial distress</em> diukur menggunakan model Altman Z-Score, sedangkan variabel independen terdiri dari ROA, <em>activity</em> yang diproksikan dengan <em>Total Asset Turnover</em> (TATO), <em>sales growth</em>, dan <em>firm size</em>. Analisis data dilakukan menggunakan IBM SPSS Statistics melalui statistik deskriptif, uji asumsi klasik, regresi linear berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa ROA, <em>activity</em>, dan <em>firm size</em> berpengaruh signifikan terhadap <em>financial distress</em>, sedangkan <em>sales growth</em> tidak berpengaruh signifikan.</p>

2026-04-29T00:00:00+00:00 Copyright (c) 2026 Vaisa Yeshe Dakmema Tavimsa, Suyatmin Waskito Adi https://journal.yrpipku.com/index.php/msej/article/view/10338 2026-04-29T14:19:57+00:00 Tiara Eka Hidayatillah tiara.hidayatilah46@gmail.com Istiqomah Istiqomah tiara.hidayatilah46@gmail.com

<p><em>This study aims to analyze and understand how visual elements in the @adidasindonesia Instagram feed shape Adidas brand perception among Generation Z. This study uses Charles Morris's visual perception theory framework which includes three main aspects, namely syntactic, semantic, and pragmatic, to examine visual structure, meaning, and visual impact on the audience. The research method used is qualitative with a descriptive approach, which focuses on an in-depth understanding of the audience's visual perception without involving hypothesis testing or statistical measurements. The object of the study is the visual content on the @adidasindonesia Instagram feed during the period 2023 to 2025. Data were obtained through in-depth interviews with five Generation Z informants selected using a purposive sampling technique, and supported by observations of the visual characteristics of Instagram posts.</em><em> The results of the study indicate that the visual feed of @adidasindonesia Instagram has a strategic role in shaping the perception of the Adidas brand among Generation Z. Syntactically, the consistency of design, visual composition, and the use of Adidas's distinctive identity elements are considered capable of creating strong visual readability and brand recognition. Semantically, Adidas's Instagram visuals are interpreted not only as a means of product promotion, but also as a representation of an active lifestyle, community values, inclusivity, modernity, and sustainability. Meanwhile, pragmatically, Adidas's Instagram visual feed has a real impact on audience interest, the formation of emotional closeness and trust in the brand, as well as encouraging product information searches and strengthening brand loyalty. </em><em>Based on these findings, it can be concluded that the visual strategy of Instagram @adidasindonesia is effective in building positive perceptions and maintaining the relevance of the Adidas brand amidst the dynamics of Generation Z's digital culture.</em></p>

2026-04-29T00:00:00+00:00 Copyright (c) 2026 Tiara Eka Hidayatillah, Istiqomah Istiqomah