Management Studies and Entrepreneurship Journal (MSEJ) https://journal.yrpipku.com/index.php/msej <p align="justify"><strong>Management Studies and Entrepreneurship Journal (MSEJ)</strong> is published by <strong>Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)</strong> as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process. Online ISSN (2715-792X); Print ISSN (2715-7911).</p> Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) en-US Management Studies and Entrepreneurship Journal (MSEJ) 2715-7911 Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Pegawai dengan Kompensasi sebagai Variabel Intervening https://journal.yrpipku.com/index.php/msej/article/view/52 <p><em>Performance refers to employee performance as measured by standards or criteria set by the company. Because the number of population in this study is not too much, then the technique of determining the sample is saturated sampling (census), where all members of the population are used as the research sample of 40 employees, all employees working in the North Payakumbuh District Head Office of Payakumbuh City consisting of men 18 people and 22 women. The data analysis technique used in this study is the SEM approach with PLS. From the results of the study concluded that work motivation directly has a positive and significant effect on the performance of Payakumbuh North Sub-District Office Employees, the variable of job satisfaction (KK) directly has a positive and not significant effect on the performance of Payakumbuh North Sub-District Office Employees, then indirectly work motivation has a positive and not significant effect on compensation Payakumbuh North Sub-district Payakumbuh Office Employees, while job satisfaction has a positive and significant effect on compensation Payakumbuh North Sub-District Payakumbuh Office Employee, compensation variable has a positive but not significant effect on the performance of Payakumbuh North Sub-district Payakumbuh Office Employee . Then the variable of work motivation and job satisfaction can be mediated by the compensation variable on the performance of North Payakumbuh District Office Employees Payakumbuh.</em></p> <p><strong><em>Keywords:</em></strong><em> Motivation, Compensation, Satisfaction, Performance</em></p> Dasep Suryanto Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-06-22 2020-06-22 1 2 98 109 10.37385/msej.v1i2.52 Pengaruh Kecerdasan Emosional Dan Potensi Kewirausahaan Terhadap Keberhasilan Berwirausaha : Studi Terhadap Wirausaha Etnis Toraja di Kota Ambon https://journal.yrpipku.com/index.php/msej/article/view/73 <p>The purpose of this study was to conduct empirical evidence of the influence of emotional intelligence and entrepreneurial potential on the success of the Toraja Ethnic entrepreneurship. This type of research is an exsplanatory study, the analytical approach in research is quantitative research, model of this research is survey research. The unit of analysis in this study is the Toraja Ethnic entrepreneur who has a business activity in Ambon City. Time horizon of one stage research (cross sectional), data collection using survey methods using questionnaire instruments. Determination of the sample using non-probability sampling methods, sample selection in this study uses judgment sampling sampling techniques. The sampling criteria are as follows: 1) Respondents are Toraja Ethnic entrepreneurs, 2) Respondents are Toraja Ethnic entrepreneurs who carry out micro, small and medium-scale business activities in the Ambon City area for a minimum of 5 years. 3) Respondents are ethnic Toraja entrepreneurs who conduct business activities independently, or not in the form of joint ventures. The type of data in this study is primary data. The number of samples analyzed in this study 160 sample units. Data analysis techniques used inferential statistical analysis (multiple regression). The results of multiple linear regression analysis prove that emotional intelligence and entrepreneurial potential have a positive effect on the success of ethnic Toraja entrepreneurship in Ambon City. The results of this study explain the relationship of emotional intelligence with entrepreneurial potential as a combination of psychological aspects of entrepreneur and entrepreneurial aspects that are determinants of entrepreneurial success.</p> <p>Keywords: emotional intelligence, entrepreneurial potential, entrepreneurial success.</p> Dessy Balik Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-06-23 2020-06-23 1 2 110 117 10.37385/msej.v1i2.73 Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Produk Mie Instan Merek Indomie https://journal.yrpipku.com/index.php/msej/article/view/74 <p><em>This study aims to determine and analyze the influence of consumer behavior consisting of cultural, social, personal and psychological factors on the decision to buy indomie brand instant noodle products. To find out among the cultural, social, personal and psychological factors that have a dominant influence on a student's decision to buy indomie brand instant noodles By using multiple linear regression analysis and using a sample of 40 student respondents obtained the following results: From the results of the analysis found that the variables of cultural, social, personal and psychological factors simultaneously / together have a significant (significant) effect on the decision to purchase instant noodle products indomie brand and psychological variables have a dominant influence on the purchase decision of indomie brand instant noodle products.</em></p> <p><strong><em>Keywords: </em></strong><em>Consumer Behavior, Decision Making, Satisfaction</em></p> Yuhardi yuhardi Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-06-29 2020-06-29 1 2 118 126 10.37385/msej.v1i2.74 Pengaruh Pembuatan Ecobrick Terhadap Tingkat Kepedulian Lingkungan pada STIE TN Dumai https://journal.yrpipku.com/index.php/msej/article/view/102 <p><em>Plastic waste is a problem that has not been resolved to date, meanwhile with an increase in the population will also follow the increase in the volume of waste generation generated from human activities. Other alternatives are needed to handle the volume of plastic waste in the Dumai City environment such as making ecobricks. This research is intended to see the relationship between plastic waste processing and ecobrick manufacturing on the level of environmental awareness for Dumie STIE-TN students using simple linear regression analysis with the help of SPSS version 24. From the results of simple linear regression it can be concluded that making ecobrick has a positive regression coefficient. This shows that the making of ecobrick, has a positive influence on the level of environmental concern for students of STIE-TN Dumai.</em></p> <p><strong><em>Keywords:</em></strong><em> Ecobrick, Plastic Waste, Environment</em></p> Lis Hafrida Mufti Hasan Alfani Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-01 2020-07-01 1 2 127 132 10.37385/msej.v1i2.102 Analisis Swot Dalam Pembuatan Program relationship Marketing Pada Share Tea Sun Plaza Medan https://journal.yrpipku.com/index.php/msej/article/view/101 <p><em>The purpose of this research is to design and find out the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), triangular method, internal matrix factor (IFE), external matrix factor (EFE), and strength, weakness, opportunity and threat (SWOT) matrix to create Relationship Marketing for Share Tea Sun Plaza program Field. The results of the study at Share Tea Sun Plaza Medan by using a matrix of internal and external factors and using a SWOT analysis, a marketing relationship strategy program can be produced consisting of a Fresnack Card, Bigday Sale, and a Fresfum Card that will be used in relational marketing.</em></p> <p><strong><em>Keywords:</em></strong><em> Strengths, Weaknesses, Opportunities, Threats, Marketing Relations</em></p> Ika Apia Septira Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-01 2020-07-01 1 2 133 145 10.37385/msej.v1i2.101 Kepribadian Wirausaha Dan Strategi Kewirausahaan Sebagai Pendorong Keberhasilan Usaha Industri Makanan Khas Maluku https://journal.yrpipku.com/index.php/msej/article/view/81 <p>This research is to examine the influence of entrepreneurial personality and entrepreneurial strategies on the success of the typical Maluku food industry. This type of research is an explanatory study; the analysis is carried out with the analysis approach using quantitative methods. The process of collecting data is done using a questionnaire instrument. The object of this research is a typical Maluku food industry unit operating in the Ambon Island Region, namely the Ambon City Administration Area and Central Maluku Regency. Total population of 167 units, the determination of the sample using probability sampling methods, sample selection in this study, using simple random sampling technique, the number of samples analyzed was 118 respondents. Quantitative data analysis methods use descriptive analysis methods and inferential statistical analysis techniques. Descriptive analysis uses mean, median and mode measurements. Inferential statistical analysis techniques using multiple regression methods. The results of the study explained the respondents' perceptions of entrepreneurial personality variables, entrepreneurial strategies and business success were relatively high. The results also prove that the entrepreneurial personality has a significant influence on the success of the typical Maluku food industry. The entrepreneurial strategy is proven to affect business success.</p> <p>Keywords: Entrepreneurial Personality, <em>S</em><em>trategic Entreprenenurship</em>, Business Success</p> Fenri Abraham Stevi Tupamahu Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-01 2020-07-01 1 2 146 160 10.37385/msej.v1i2.81 Pengaruh Knowledge Management Dan Inovasi Berbasis Layanan Terhadap Keberhasilan Bisnis UMKM Kreatif Di Kota Ambon https://journal.yrpipku.com/index.php/msej/article/view/80 <p>The purpose of this study is to investigate the linkages between the implementation of knowledge management and service innovation capability on the business success of the creative UMKM in Ambon City. This type of research is an explanatory study, the analytical approach in research is quantitative research, and the model of this research is survey research. The unit of analysis in this study is the individual creative UMKM entrepreneur in Ambon City. Time horizon of one stage research (cross sectional), data collection using survey methods using questionnaire instruments. Determination of the sample using the probability sampling method, the sample selection in this study used a simple random sampling technique. The sample size analyzed was 53 respondents. Data analysis techniques used inferential statistical analysis (multiple regression). The results of multiple linear regression analysis prove that knowledge management and service-based innovation have a positive effect on the success of creative MSME businesses in Ambon City.</p> <p>Keywords: knowledge management, service-based innovation, business success.</p> Merryll Pelamonia Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-01 2020-07-01 1 2 161 177 10.37385/msej.v1i2.80 Pengaruh Produk, Harga, Tempat, Promosi, Bukti Fisik, Orang, Proses terhadap Keputusan Pembelian Pada PT. Central Bearindo International Pekanbaru https://journal.yrpipku.com/index.php/msej/article/view/75 <p><em>This study aims to determine the effect of the product, price, </em><em>place</em><em>, promotion, physical </em><em>evidence</em><em>, people, and processes on product purchasing decisions Bearing on a </em><em>PT. Central Bearindo International</em><em>. This study aims to determine the relationship between independent variables and the dependent variable. The total sample of 200 respondents who are consumers who buy Bearing on the </em><em>PT. Central Bearindo International</em><em>. Engineering samples using accidental sampling method. Data analysis method used is multiple linear regression. The results based on model test states that the marketing mix variables influence on purchase decisions Bearing on </em><em>PT. Central Bearindo International</em><em>. Partially stating that the variable product, price, physical </em><em>evidence</em><em> and processes influence on purchase decisions Bearing on </em><em>PT. Central Bearindo International</em><em>, while variable </em><em>place</em><em>, promotions, and no influence on purchase decisions Bearing on </em><em>PT. Central Bearindo International</em><em>. Of the seven variables studied, the variable product is the most influential variable on purchase decisions Bearing on </em><em>PT. Central Bearindo International</em></p> <p><em>Keywords: Product, Price, </em><em>Place</em><em>, Promotion, Physical </em><em>Evidence</em><em>, People, Process, Purchasing Decision.</em></p> SIlvia Sari Sitompul mimi juwita Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-01 2020-07-01 1 2 178 187 10.37385/msej.v1i2.75 Analisis Pengaruh Brand Image, Harga dan Promosi terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Nestle Pure Life https://journal.yrpipku.com/index.php/msej/article/view/121 <p><em>The need of water can no longer be avoided. Humans as living things need food and drink for survive. Likewise with animals and plants. Food is a major factor in meeting needs. But water is also an important factor in meeting human needs and other living needs. Everyday we consume water when eating, after exercising and doing activities. Communities in various places have water products that they consume. Every community choose bottled water products (AMDK) from various brands and types in their consumption. A variety of choices, practical, varied prices, to the benefits of people choosing bottled water. The purpose of this study is to find out and analyze the influence of Brand Image, Price and Promotion of Purchase Decisions of&nbsp; Nestle Pure Life Bottled Water (Case Study of Pelita Indonesia College Students in Pekanbaru). The method used is multiple linear regression analysis with a sample of 100 respondents. The reseach results showed that the Brand Image and Price does not have a significant effect on students decisions on Nestle Pure Life bottled water while the Promotion have a significant effect on student decisions.</em><em>&nbsp;</em></p> <p><strong><em>Keywords</em></strong>:&nbsp; <em>Brand Image, Price, Promotion</em></p> Amirudin M Amin Shania Natasha Copyright (c) 2020 Management Studies and Entrepreneurship Journal (MSEJ) 2020-07-25 2020-07-25 1 2 188 198 10.37385/msej.v1i2.121