ANALISIS STRATEGI PEMASARAN COFFEE SHOP TEKO DALAM PENINGKATAN PENJUALAN PADA MASA COVID-19 DI KOTA PEKANBARU
Keywords:Strategic Management Analysis, SWOT Analysis, and SWOT Strategy Matrix
This research is “Coffee Shop Teko” located in Pekanbaru with the aims to find out how the influence of management marketing strategy in creasing sales during the covid-19 period competitive advantage. This research method is a descriptive method that observes the object of research and describes a situation in the study. Collecting research using secondary data there is a Coffee Shop Teko reference on the subject being studied. The type of research carried out is qualitative and descriptive research that Coffee Shop Teko uses a marketing strategy in the form of promotion for its products and determines food and beverage prices according to the budget of consumers during the covid-19 period for prices set by competitors. The results showed that during the covid-19 period there was an influence of marketing strategy analysis on increasing business sales at the Coffee Shop Teko. So, young people have a coffee shop business or known as a coffee shop or cafe where young people gather while drinking coffee and enjoying delicious food.
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