ANALISIS DAMPAK PANDEMI COVID-19 TERHADAP USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI PEKANBARU

Authors

  • Ayu Indah Sari Universitas Muhammadiyah Riau
  • Shabrina Ria Ardelilla Universitas Muhammadiyah Riau
  • Linda Hetri Suriyanti Universitas Muhammadiyah Riau

DOI:

https://doi.org/10.37385/raj.v1i3.303

Keywords:

COVID-19, Pandemic, MSMEs, Income & Strategy

Abstract

In the Indonesian economy, Micro, Small and Medium Enterprises (MSMEs) are the business groups that have the largest number. In addition, this group has proven to be resistant to various kinds of economic crises. The criteria for businesses that are included in MSMEs have been regulated in the legal umbrella based on the law. The research method used is descriptive qualitative research method, with data collection techniques in the form of interviews, discussions with business actors and from several other article sources. The results of this study indicate that the impact of Covid-19 on Tekad Tiga Dara SMEs is quite high, which can reduce the decline and decrease in the level of people's purchasing power. There are several attempts by business actors to increase their income, such as learning more about technology, and providing good service to consumers. In addition, the results of this study recommend the MSME survival strategy is to trade through e-commerce and optimize marketing relationships with consumers, and maintain products and maintain existing customers.

References

Hardilawati, W. L. (2020, Juni). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi & Ekonomika, Vol. 10(No. 1).

Bahtiar, R. A., & Saragih, J. P. (2020). Dampak Covid-19 terhadap perlambatan ekonomi sektor umkm. Jurnal Bidang Ekonomi Dan Kebijakan Publik, 7(6), 19–24.

Rosita, R. (2020). Pengaruh Pandemi Covid-19 Terhadap Umkm Di Indonesia. Jurnal Lentera Bisnis, 9(2), 109. https://doi.org/10.34127/jrlab.v9i2.380

Rosa, S. N., Suriyanti, L. H., & Ca, M. A. A. (2021). the Role of Managerial Control in the Middle of the Global Crisis Due To Pandemic Covid-19 in Retail Companies Peranan Pengendalian Manajerial Di Tengah Krisis Global Akibat Pandemi Covid-19 Pada Perusahaan Retail. 1(2), 306–315.

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Published

2021-11-27 — Updated on 2021-11-27

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