Analisis Pengaruh Bauran Pemasaran terhadap Minat Beli Masyarakat di Kota Palembang (Studi Kasus UMKM Sourvenir Cek Ala Palembang). Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 1, p. 1087–1105, 2026. DOI: 10.37385/vxaf0176. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11917. Acesso em: 13 aug. 2026.