Analisis Strategi Pemasaran Shopee Melalui Penggunaan Idol Korea Straykids Sebagai Brand Ambassador: Studi Observasi Pada Sosial Media  . Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 2, p. 1560–1569, 2026. DOI: 10.37385/esmzsa53. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/12224. Acesso em: 15 oct. 2026.