Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk KFC. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 5, p. 882–888, 2026. DOI: 10.37385/84sksk60. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11305. Acesso em: 1 jun. 2026.