Pengaruh Inovasi Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Es Jeruk Jumbo Di Kota Singaraja. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 6, p. 1–12, 2026. DOI: 10.37385/tnd0m210. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11371. Acesso em: 13 jun. 2026.