Pengaruh Personality Traits, Congruity, Dan Online Customer Review Terhadap Customer Retention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Generasi Z Di Coffee Shop Surabaya. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 6, p. 270–305, 2026. DOI: 10.37385/gaapdr35. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11468. Acesso em: 22 jun. 2026.