Masculinity and Femvertising: A Qualitative Study of Male Consumers in the Skincare Industry. Management Studies and Entrepreneurship Journal (MSEJ), [S. l.], v. 7, n. 6, p. 654–664, 2026. DOI: 10.37385/0hxzhg88. Disponível em: https://journal.yrpipku.com/index.php/msej/article/view/11614. Acesso em: 9 jul. 2026.