Marketing Entrepreneurs Performance of Food and Non-Food SMIS Based on Marketing Entrepreneurs

Entrepreneurship Marketing, Food, and Non-Food SMIs Performance, Balanced Scorecard

  • Dwi Gemina Universitas Djuanda Bogor
Keywords: Entrepreneurship Marketing, Food, and Non-Food SMIs Performance, Balanced Scorecard


Small and Medium Industries (SMIs) is a sector that is quite important in playing a variety of economic interests in national development, especially for the creation of new businesses and jobs. This study aims to analyze the effect of entrepreneurial marketing on the performance of food and non-food SMIs as well as analyze the driving factors and inhibitors of SME performance through a balanced scorecard approach. A sample of 200 registered food and non-food SMIs recorded. The method used a survey method, descriptive, and verification research from—data collection through interviews and distributing questionnaires to business actors. The instrument test conducted through validity, reliability, and ordinal scales raised to interval scale using the method of successive interval for path analysis. The results of the study note that all indicators are valid and reliable together (simultaneously) entrepreneurial marketing has a significant and positive effect on the performance of food and non-food SMIs balanced scorecard approach. Partially (concepts, strategies, methods and market intelligence) significantly and positively influences the production of food and non-food SMIs in the balanced scorecard approach, so that the factors driving performance of food and non-food SMIs in the balanced scorecard approach are concepts, strategies, methods and market intelligence, market methods and intelligence. market methods and intelligence.


Acosta, A. S., Crespo, Á. H., & Agudo, J. C. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6): 1128–1140.

Albassami, A. M., Hameed, W., Naveed, R., & Moshfegyan, M. (2019). Does Knowledge Management Expedite SMEs Performance through Organizational Innovation? An Empirical Evidence from Small and Medium-sized enterprises (SMEs). Pacific Business Review International, 12(1): 11–22.

Alma, B. (2013). Kewirausahaan. Bandung: Alfabeta.

Arikunto, S. (2010). Metode Peneltian. Jakarta: Rineka Cipta.

Atkinson, A. A., Waterhouse, J. H., & Wells, R. B. (1997). A stakeholder approach to strategic performance measurement. MIT Sloan Management Review, 38(3), 25.

Aurelia, S., Cardonib, A., Del Baldoc, M., & Lombardid, R. (2018). The balanced scorecard logic in the management control and reporting of small business company networks: A case study. Accounting and Management Information Systems, 17(2): 191–214.

Bandung Industrial Office. (2019). Leading Industrial Center in Bandung

Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? Telecommunications Policy, 43(9), 101828.

Central Statistics Agency (2019). Bandung in Figures.

Chen, J., Liu, L., & Wang, Y. (2020). Business model innovation and growth of manufacturing SMEs: A social exchange perspective. Journal of Manufacturing Technology Management.

Chong, P., Ong, T., Abdullah, A., & Choo, W. (2019). Internationalisation and innovation on balanced scorecard (BSC) among Malaysian small and medium enterprises (SMEs). Management Science Letters, 9(10): 1617–1632.

Falle, S., Rauter, R., Engert, S., & Baumgartner, R. J. (2016). Sustainability management with the sustainability balanced scorecard in SMEs: Findings from an Austrian case study. Sustainability, 8(6): 545.

Haseeb, M., Lis, M., Haouas, I., & WW Mihardjo, L. (2019). The Mediating Role of Business Strategies between Management Control Systems Package and Firms Stability: Evidence from SMEs in Malaysia. Sustainability, 11(17): 4705.

Hsu, C.-H., Chang, A.-Y., & Luo, W. (2017). Identifying key performance factors for sustainability development of SMEs–integrating QFD and fuzzy MADM methods. Journal of Cleaner Production, 161: 629–645.

Iona, D. G. (2018). Performance indicators specific to a balance scorecard at the level of SMEs that activate in the field of physical products (eg commercialize of building materials). Accounting and Management Information Systems AMIS 2018, 18.

Joensuu-Salo, S., Sorama, K., Viljamaa, A., & Varamäki, E. (2018). Firm performance among internationalized SMEs: The interplay of market orientation, marketing capability and digitalization. Administrative Sciences, 8(3): 31.

Katsikea, E., Theodosiou, M., & Makri, K. (2019). The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing.

Lee, V.-H., Foo, A. T.-L., Leong, L.-Y., & Ooi, K.-B. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, 65: 136–151.

Llivisaca, J., Jadan, D., Guamán, R., Arcentales-Carrión, R., Peña, M., & Siguenza-Guzma, L. (2020). Key Performance Indicators for the Supply Chain in Small and Medium-Sized Enterprises based on Balance Score Card. Test Engineering and Management, 83: 25933–25945.

Malagueño, R., Lopez-Valeiras, E., & Gomez-Conde, J. (2018). Balanced scorecard in SMEs: Effects on innovation and financial performance. Small Business Economics, 51(1): 221–244.

Manville, G., Karakas, F., Polkinghorne, M., & Petford, N. (2019). Supporting open innovation with the use of a balanced scorecard approach: A study on deep smarts and effective knowledge transfer to SMEs. Production Planning & Control, 30(10–12): 842–853.

Martinez-Conesa, I., Soto-Acosta, P., & Palacios-Manzano, M. (2017). Corporate social responsibility and its effect on innovation and firm performance: An empirical research in SMEs. Journal of Cleaner Production, 142: 2374–2383.

Mehralian, G., Nazari, J. A., Nooriparto, G., & Rasekh, H. R. (2017). TQM and organizational performance using the balanced scorecard approach. International Journal of Productivity and Performance Management.

Ministry of Cooperatives and SMEs. (2018). Obstacles to the Development of Small and Medium Enterprises.

Ministry of National Industry. (2015). Growth in National Small and Medium Industry Performance.

Müller, J. M., Buliga, O., & Voigt, K.-I. (2018). Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0. Technological Forecasting and Social Change: 132, 2–17.

Mutasowifin, A. (2002). Penerapan balanced scorecard sebagai tolok ukur penilaian pada badan usaha berbentuk koperasi. Jurnal Universitas Paramadina, 1(3): 245–264.

Naeini, A. B., Abaee, A., & Zamani, M. (2019). Designing a business intelligence conceptual model of supply chain management in sales-based SMEs. International Journal of Logistics Systems and Management, 34(2): 154–171.

Navarro-García, A., Peris-Oritz, M., & Barrera-Barrera, R. (2016). Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs. Journal of Business & Industrial Marketing.

Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs). Journal of Enterprise Information Management.

Priyono, A., Moin, A., & Putri, V. N. A. O. (2020). Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4): 104.

Pujantiyo, B. S. (2006). Kiat Sukses Pengusaha Inovatif. Jakarta: Timpani Publishing.

Putri, C., Nugroho, I., & Purnomo, D. (2019). Performance Measurement of SMEs of Malang Batik as a Result of Local Wisdom with Balanced Scorecard. 505(1), 012022.

Shibin, K., Dubey, R., Gunasekaran, A., Luo, Z., Papadopoulos, T., & Roubaud, D. (2018). Frugal innovation for supply chain sustainability in SMEs: Multi-method research design. Production Planning & Control, 29(11): 908–927.

Sondakh, O., Christiananta, B., & Ellitan, L. (2017). Measuring Organizational Performance: A Case Study of Food Industry SMEs in Surabaya-Indonesia.

Sudibyo, B. (1997). Pengukuran kinerja perusahaan dengan balanced scorecard: Bentuk, mekanisme, dan prospek aplikasinya pada BUMN. Journal of Indonesian Economy and Business, 12(1).

Yalico, J., Ortíz, M., Larco, J., Gallegos, A., & Antonini, C. (2020). Managers’ Knowledge of Key Performance Indicators in Small and Medium Enterprises: Wood and Timber SMEs in Peru. In Supply chain management and logistics in emerging markets. Emerald Publishing Limited.

How to Cite
Gemina, D. (2020). Marketing Entrepreneurs Performance of Food and Non-Food SMIS Based on Marketing Entrepreneurs. International Journal of Economics Development Research (IJEDR), 1(3), 243-259.
Abstract viewed = 93 times
PDF downloaded = 70 times