An Analysis of Theory of Planned Behavior (TPB) on Revisit Intention : Mediating Effect of Attitude to Visit

Yudi Haliman; Petrus Sentoso  Tan

doi:10.37385/ijedr.v4i2.2232

Authors

Yudi Haliman Institut Teknologi dan Bisnis Sabda Setia Pontianak, Kalimantan Barat, Indonesia
Petrus Sentoso Tan Institut Teknologi dan Bisnis Sabda Setia Pontianak, Kalimantan Barat, Indonesia

DOI:

https://doi.org/10.37385/ijedr.v4i2.2232

Keywords:

Attitude to revisit, destination image, e-service quality, revisit intention, subjective norms

Abstract

This study investigates the influence of intention to revisit homestays in Indonesia as a mediator of the interaction between e-service quality, destination image, subjective norms, and intention to revisit. This study uses a cross-sectional approach and quantitative methods. This study collected primary data to be analysed by scanning the barcode provided on the homestay website. To examine the influence of revisit attitude on the relationship between e-service quality, destination image, and subjective norms on revisit intention, 369 foreign and domestic visitors to homestays in Indonesia were recruited as participants. The study found that neither service quality nor destination image significantly influenced attitude. However, subjective standards had a significant influence on attitude. The study revealed that destination image and subjective norms have a favourable and statistically significant influence on intention to visit. In addition, the results of this study indicate that revisit attitude partially mediates the relationship between subjective norms and revisit intention.

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