Does On-Line Shop Influence The Volume of Sales?


  • Nendah Dewi Yuningsih Universitas Buana Perjuangan Karawang
  • Rieke Retnosary Universitas Buana Perjuangan Karawang
  • Dini Yani Universitas Buana Perjuangan Karawang



Dhinda MSME hijab shop, Sales volume, E-commerce Shopee


Dhinda hijab store, one of the micro, small, and medium enterprises in Karawang City, implements an inclusive marketing strategy. This shop actively participates in sales through the e-commerce platform Shopee and also opened a physical shop in Karawang downtown. Dhinda hijab store develops a marketing network by having resellers help distribute its products. To increase sales volume on the Shopee e-commerce platform, Dhinda hijab store is running various promotional features. Dhinda uses product advertising, holds live streaming, and arranges attractive store decorations to attract consumer attention.


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How to Cite

Yuningsih, N. D. ., Retnosary, R. ., & Yani, D. . (2024). Does On-Line Shop Influence The Volume of Sales? . International Journal of Economics Development Research (IJEDR), 5(2), 1423–1434.