Does On-Line Shop Influence The Volume of Sales?
DOI:
https://doi.org/10.37385/ijedr.v5i2.5121Keywords:
Dhinda MSME hijab shop, Sales volume, E-commerce ShopeeAbstract
Dhinda hijab store, one of the micro, small, and medium enterprises in Karawang City, implements an inclusive marketing strategy. This shop actively participates in sales through the e-commerce platform Shopee and also opened a physical shop in Karawang downtown. Dhinda hijab store develops a marketing network by having resellers help distribute its products. To increase sales volume on the Shopee e-commerce platform, Dhinda hijab store is running various promotional features. Dhinda uses product advertising, holds live streaming, and arranges attractive store decorations to attract consumer attention.
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