Beyond First Impressions: How Memorable Nature-Based Tourism Experience Fuels Revisit Intentions

Authors

  • Winda Gafrilia Prianka Universitas ‘Aisyiyah Bandung
  • Rivaldi Arissaputra Universitas ‘Aisyiyah Bandung
  • Siska Dewi Yulianti Universitas ‘Aisyiyah Bandung

DOI:

https://doi.org/10.37385/ijedr.v5i4.5782

Keywords:

Memorable Nature-Based Tourism Experience, Revisit Intention

Abstract

Nature tourism is rapidly growing in Indonesia, with West Java's natural beauty offering significant potential for the sector. Creating memorable tourism experiences is crucial for enhancing tourist satisfaction and encouraging revisit intentions. Despite the increasing interest, research specifically addressing how memorable nature-based tourism experiences affect revisit intentions in West Java is limited. Existing studies often overlook the unique aspects of memorable experiences in natural tourism contexts.This study aims to fill this gap by investigating the impact of memorable nature-based tourism experiences on revisit intentions in West Java. Employing a quantitative approach, data were collected from 233 tourists who had visited ecotourism sites in West Java at least twice. The analysis utilized Structural Equation Modeling (SEM) via SmartPLS to assess both measurement and structural models. The findings reveal that memorable nature-based tourism experiences significantly influence revisit intentions. Key factors contributing to memorable experiences include novelty, experiencescape, co-creation, intensification through social media, and overall satisfaction. These factors collectively enhance the likelihood of tourists returning to nature tourism destinations. The study's implications suggest that tourism operators in West Java should focus on creating and enhancing unique and engaging attractions, investing in high-quality services, and utilizing feedback systems to refine tourism offerings. Effective marketing strategies should emphasize the distinctive and memorable aspects of West Java's natural attractions to attract and retain tourists. This research contributes to the literature on nature tourism and provides practical insights for improving tourism strategies in West Java.

References

Amissah, E. F., Addison-Akotoye, E., & Blankson-Stiles-Ocran, S. (2022). Service quality, tourist satisfaction, and destination loyalty in emerging economies. Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations, 121–147.

Arica, R., Cobanoglu, C., Cakir, O., Corbaci, A., Hsu, M.-J., & Della Corte, V. (2022). Travel experience sharing on social media: effects of the importance attached to content sharing and what factors inhibit and facilitate it. International Journal of Contemporary Hospitality Management, 34(4), 1566–1586.

Assiouras, I., & Bayer, R. (2024). Self-transcendent emotions as the locomotive of value co-creation in sustainable tourism: a horizon 2050 paper. Tourism Review.

Bigne, E., Fuentes-Medina, M. L., & Morini-Marrero, S. (2020). Memorable tourist experiences versus ordinary tourist experiences analysed through user-generated content. Journal of Hospitality and Tourism Management, 45, 309–318.

Branstrator, J. R., Cavaliere, C. T., Xiong, L., & Knight, D. (2023). Extended reality and sustainable tourism: Restorying human–wildlife relationships for biocultural conservation. Journal of Ecotourism, 22(1), 103–119.

Bright, D. (2021). Of Mother Nature and Marlboro Men: an inquiry into the cultural meanings of landscape photography. In Illuminations (pp. 333–347). Routledge.

Calero, C., & Turner, L. W. (2020). Regional economic development and tourism: A literature review to highlight future directions for regional tourism research. Tourism Economics, 26(1), 3–26.

Chen, K.-H., Huang, L., & Ye, Y. (2023). Research on the relationship between wellness tourism experiencescape and revisit intention: A chain mediation model. International Journal of Contemporary Hospitality Management, 35(3), 893–918.

Chen, T., Duan, Y., Ahmad, F., & Liu, Y. (2023). Detecting novelty seeking from online travel reviews: A deep learning approach. IEEE Access, 11, 43869–43881.

Chen, X., Cheng, Z., & Kim, G.-B. (2020). Make it memorable: Tourism experience, fun, recommendation and revisit intentions of Chinese outbound tourists. Sustainability, 12(5), 1904.

Chen, Z. (2022). Visualizing experiencescape–from the art of intangible cultural heritage. Current Issues in Tourism, 25(4), 559–578.

Da Mota, V. T., & Pickering, C. (2020). Using social media to assess nature-based tourism: Current research and future trends. Journal of Outdoor Recreation and Tourism, 30, 100295.

Gelbman, A. (2021). Tourist experience and innovative hospitality management in different cities. Sustainability, 13(12), 6578.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.

Hosseini, S., Cortes-Macías, R., & Almeida-García, F. (2024). Extending the memorable tourism experience construct: An investigation of tourists’ memorable dark experiences. Journal of Vacation Marketing, 30(1), 21–44.

Humberstone, B. (2023). Embodiment and social and environmental action in nature-based sport: Spiritual spaces. In Leisure and the Politics of the Environment (pp. 113–130). Routledge.

Jiang, L., Eck, T., & An, S. (2022). A study on the effect of emotional solidarity on memorable tourism experience and destination loyalty in volunteer tourism. Sage Open, 12(1), 21582440221087264.

Kandampully, J., Bilgihan, A., & Amer, S. M. (2023). Linking servicescape and experiencescape: creating a collective focus for the service industry. Journal of Service Management, 34(2), 316–340. https://doi.org/10.1108/JOSM-08-2021-0301

Kutlu, D., & Ayy?ld?z, H. (2021). The role of the destination image in creating memorable tourism experience. Journal of Tourism and Services, 12(23), 199–216.

Lee, C., Richardson, S., Goh, E., & Presbury, R. (2023). From the tourist gaze to a shared gaze: Exploring motivations for online photo-sharing in present-day tourism experience. Tourism Management Perspectives, 46, 101099.

Lee, C., Richardson, S., Goh, E., & Presbury, R. (2024). Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here? Journal of Vacation Marketing, 30(1), 3–20.

Li, H., Meng, F., & Zhang, X. (2022). Are you happy for me? How sharing positive tourism experiences through social media affects posttrip evaluations. Journal of Travel Research, 61(3), 477–492.

Lon?ari?, D., Periši? Prodan, M., & Dla?i?, J. (2021). Memorable tourism experiences inspired by the beauty of nature. Tourism and Hospitality Management, 27(2), 315–337.

M., D. K., Govindarajo, N. S., & Khen, M. H. S. (2020). Effect of service quality on visitor satisfaction, destination image and destination loyalty – practical, theoretical and policy implications to avitourism. International Journal of Culture, Tourism and Hospitality Research, 14(1), 83–101. https://doi.org/10.1108/IJCTHR-04-2019-0066

McMullen, M. (2020). ‘Pinning’tourist photographs: analyzing the photographs shared on Pinterest of heritage tourist destinations. Current Issues in Tourism, 23(3), 376–387.

Meng, B., & Cui, M. (2020). The role of co-creation experience in forming tourists’ revisit intention to home-based accommodation: Extending the theory of planned behavior. Tourism Management Perspectives, 33, 100581.

Ministry of Tourism and Creative Economy. (2023). Tourism Contribution to Indonesia’s GDP. Retrieved from https://www.kemenparekraf.go.id/statistics

Mohammadi, F., Yazdani, H. R., Jami Pour, M., & Soltani, M. (2021). Co-creation in tourism: a systematic mapping study. Tourism Review, 76(2), 305–343.

Nugraha, K. S. W., Suryaningsih, I. B., & Cahyanti, I. D. (2021). Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism? Management & Marketing, 16(1), 69–85.

Obradovi?, S., Stojanovi?, V., Tešin, A., Še?erov, I., Panteli?, M., & Dolinaj, D. (2022). Memorable tourist experiences in national parks: Impacts on future intentions and environmentally responsible behavior. Sustainability, 15(1), 547.

Obradovi?, S., Stojanovi?, V., Tešin, A., Še?erov, I., Panteli?, M., & Dolinaj, D. (2023). Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010547

Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041.

Pencarelli, T. (2020). The digital revolution in the travel and tourism industry. Information Technology & Tourism, 22(3), 455–476.

Rachão, S. A. S., Breda, Z., Fernandes, C., & Joukes, V. (2021). Food-and-wine experiences towards co-creation in tourism. Tourism Review, 76(5), 1050–1066.

Räikkönen, J., Grénman, M., Rouhiainen, H., Honkanen, A., & Sääksjärvi, I. E. (2023). Conceptualizing nature-based science tourism: a case study of Seili Island, Finland. Journal of Sustainable Tourism, 31(5), 1214–1232.

Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, 100621.

Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709.

Reichenberger, I., & Smith, K. A. (2020). Co-creating communities: Fandoms in tourism spaces. Tourist Studies, 20(2), 166–181.

Schwartz, J. M., & Ryan, J. R. (2021). Introduction: Photography and the geographical imagination. In Picturing Place (pp. 1–18). Routledge.

Shrestha, S. (2020). Tourism in Belitung Island, Indonesia: strategies and approaches for sustainable development. NTNU.

Skavronskaya, L., Moyle, B., & Scott, N. (2020). The experience of novelty and the novelty of experience. Frontiers in Psychology, 11, 322.

Slavec, A., Sajin?i?, N., & Starman, V. (2021). Use of smartphone cameras and other applications while traveling to sustain outdoor cultural heritage. Sustainability, 13(13), 7312.

Sneha, N., & Nagarjuna, G. (2023). Experiential Tourism: Nature-based Tourism Trends in India. In The Routledge Handbook of Nature Based Tourism Development (pp. 383–395). Routledge.

Sthapit, E., Björk, P., & Coudounaris, D. N. (2023). Memorable nature-based tourism experience, place attachment and tourists’ environmentally responsible behaviour. Journal of Ecotourism, 22(4), 542–565.

Sthapit, E., Björk, P., & Piramanayagam, S. (2023). Motivational, emotional and memorable dimensions of non-Muslim tourists’ halal food experiences. Journal of Islamic Marketing, 14(1), 23–42. https://doi.org/10.1108/JIMA-02-2021-0047

Stylidis, D., Woosnam, K. M., & Tasci, A. D. A. (2022). The effect of resident-tourist interaction quality on destination image and loyalty. Journal of Sustainable Tourism, 30(6), 1219–1239.

Tabaeeian, R. A., Yazdi, A., Mokhtari, N., & Khoshfetrat, A. (2023). Host-tourist interaction, revisit intention and memorable tourism experience through relationship quality and perceived service quality in ecotourism. Journal of Ecotourism, 22(3), 406–429.

Tiwari, A. V., Bajpai, N., & Pandey, P. (2024). The measurement model of novelty, memorable tourism experience and revisit intention in tourists. Leisure/Loisir, 48(1), 103–121.

Tiwari, A. V., Bajpai, N., Singh, D., & Vyas, V. (2022). Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists. International Journal of Tourism Cities, 8(3), 588–602. https://doi.org/10.1108/IJTC-03-2021-0043

Torabi, Z.-A., Shalbafian, A. A., Allam, Z., Ghaderi, Z., Murgante, B., & Khavarian-Garmsir, A. R. (2022). Enhancing memorable experiences, tourist satisfaction, and revisit intention through smart tourism technologies. Sustainability, 14(5), 2721.

Trinanda, O., Sari, A. Y., Cerya, E., & Riski, T. R. (2022). Predicting place attachment through selfie tourism, memorable tourism experience and hedonic well-being. International Journal of Tourism Cities, 8(2), 412–423.

Väisänen, T., Heikinheimo, V., Hiippala, T., & Toivonen, T. (2021). Exploring human–nature interactions in national parks with social media photographs and computer vision. Conservation Biology, 35(2), 424–436.

Van Vien, V. U., & VU, L. H. (2024). Investigating the Role of Memorable Tourism Experience towards Revisit Intention and Electronic Word of Mouth: A Study on Beach Tourists. Journal of Distribution Science, 22(2), 83–93.

Wu, D., Li, K., Ma, J., Wang, E., & Zhu, Y. (2022). How does tourist experience affect environmentally responsible behavior? Sustainability, 14(2), 924.

Yang, Y., Wang, S., Cai, Y., & Zhou, X. (2022). How and why does place identity affect residents’ spontaneous culture conservation in ethnic tourism community? A value co-creation perspective. Journal of Sustainable Tourism, 30(6), 1344–1363.

Yuan, A., & Hong, J. (2023). Impacts of virtual reality on tourism experience and behavioral intentions: moderating role of novelty seeking. Journal of Hospitality & Tourism Research, 10963480231171300.

Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management, 8, 326–336.

Zhou, W., Chen, L.-Y., & Chou, R.-J. (2021). Important factors affecting rural tourists’ aesthetic experience: A case study of zoumatang village in Ningbo. Sustainability, 13(14), 7594.

Downloads

Published

2024-10-05

How to Cite

Prianka, W. G. ., Arissaputra, R., & Yulianti, S. D. . (2024). Beyond First Impressions: How Memorable Nature-Based Tourism Experience Fuels Revisit Intentions. International Journal of Economics Development Research (IJEDR), 5(4), 3272–3288. https://doi.org/10.37385/ijedr.v5i4.5782