Identifying Ambidexterity Behavior: The Role of Organizational Support and Career Adaptability to Optimizing Salesperson Performance

Authors

  • Pramdigdya Sasliandri Priantama Universitas Tarumanagara
  • Rostiana Rostiana Universitas Tarumanagara

DOI:

https://doi.org/10.37385/ijedr.v5i4.6110

Keywords:

Organizational Support, Career Adaptability, Ambidexterity Behavior, Performance

Abstract

Salesperson are considered as the frontline employees for companies in achieving superiority among other competitors and play an important role in the progress of a company. This study aims to determine whether organizational support and career adaptability plays a greater role in performance, either through direct relationships or through the mediation role of ambidexterity behavior. The high demands of work make salesperson need to display ambidexterity behavior in their work in order to improve performance effectiveness. Ambidexterity behavior refers to efforts to implement two strategic goals simultaneously, namely hunting orientation and farming orientation. When salespeople who have implemented ambidexterity behavior in their work, they aren’t only oriented towards sales, but will also position himself as the frontline who is ready to provide the best service to customers. The results of this study explain that career adaptability plays a greater role in performance when mediated by ambidexterity behavior.

References

Affum-Osei, E., Antwi, C. O., Abdul-Nasiru, I., Asante, E. A., Aboagye, M. O., & Forkouh, S. K. (2021). Career adapt-abilities scale in Ghana: Psychometric properties and associations with individual-level ambidexterity and employees’ service performance. Current Psychology, 40, 4647-4662. https://doi.org/10.1007/s12144-019-00406-7

Ahmad, B., Da, L., Asif, M. H., Irfan, M., Ali, S., & Akbar, M. I. U. D. (2021). Understanding the antecedents and consequences of service-sales ambidexterity: a motivation-opportunity-ability (MOA) framework. Sustainability, 13(17), 9675. https://doi.org/10.3390/su13179675

Arndt, A. D., Karande, K., & Harkins, J. (2012). Does the performance of other functions in the frontline influence salesperson conflict?. International Journal of Retail & Distribution Management, 40(9), 717-736. https://doi.org/10.1108/09590551211255983

DeCarlo, T. E., & Lam, S. K. (2016). Identifying effective hunters and farmers in the salesforce: A dispositional–situational framework. Journal of the Academy of Marketing Science, 44, 415-439. https://doi.org/10.1007/s11747-015-0425-x

Dolz, C., Iborra, M., & Safón, V. (2019). Improving the likelihood of SME survival during financial and economic crises: The importance of TMTs and family ownership for ambidexterity. BRQ Business Research Quarterly, 22(2), 119-136. https://doi.org/10.1016/j.brq.2018.09.004

Eisenberger, R., Rhoades Shanock, L., & Wen, X. (2020). Perceived organizational support: Why caring about employees counts. Annual Review of Organizational Psychology and Organizational Behavior, 7(1), 101-124. https://doi.org/10.1146/annurev-orgpsych-012119-044917

Gabler, C. B., Ogilvie, J. L., Rapp, A., & Bachrach, D. G. (2017). Is there a dark side of ambidexterity? Implications of dueling sales and service orientations. Journal of Service Research, 20(4), 379-392. https://doi.org/10.1177/1094670517712019

Guenzi, P., & Nijssen, E. J. (2020). Studying the antecedents and outcome of social media use by salespeople using a MOA framework. Industrial Marketing Management, 90, 346-359. https://doi.org/10.1016/j.indmarman.2020.08.005

Hair J, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature. https://doi.org/10.1007/978-3-030-80519-7

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203

Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20. https://doi.org/10.1108/IMDS-09-2015-0382

Kobarg, S., Wollersheim, J., Welpe, I. M., & Spoerrle, M. (2017). Individual ambidexterity and performance in the public sector: A multilevel analysis. International Public Management Journal, 20(2), 226-260. https://doi.org/10.1080/10967494.2015.1129379

Koopmans, L., Bernaards, C. M., Hildebrandt, V. H., de Vet, H. C., & van der Beek, A. J. (2014). Measuring individual work performance: Identifying and selecting indicators. Work, 48(2), 229-238. https://doi.org/10.3233/WOR-131659

Lachowicz, M. J., Preacher, K. J., & Kelley, K. (2018). A novel measure of effect size for mediation analysis. Psychological Methods, 23(2), 244. https://doi.org/10.1037/met0000165

Le, P. B., & Lei, H. (2019). Determinants of innovation capability: the roles of transformational leadership, knowledge sharing and perceived organizational support. Journal of Knowledge Management, 23(3), 527-547. https://doi.org/10.1108/JKM-09-2018-0568

Mullins, R., Agnihotri, R., & Hall, Z. (2020). The ambidextrous sales force: aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value. Journal of Service Research, 23(1), 33-52. https://doi.org/10.1177/1094670519883344

Ogbeibu, S., Jabbour, C. J. C., Gaskin, J., Senadjki, A., & Hughes, M. (2021). Leveraging STARA competencies and green creativity to boost green organisational innovative evidence: A praxis for sustainable development. Business Strategy and the Environment, 30(5), 2421-2440. https://doi.org/10.1002/bse.2754

Rosing, K., & Zacher, H. (2017). Individual ambidexterity: the duality of exploration and exploitation and its relationship with innovative performance. European Journal of Work and Organizational Psychology, 26(5), 694-709. https://doi.org/10.1080/1359432X.2016.1238358

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587-632). Cham: Springer International Publishing.

Savickas, M. L. (2013). Career construction theory and practice. Career development and counseling: Putting theory and research to work, 2, 144-180.

Savickas, M. L., & Porfeli, E. J. (2012). Career Adapt-Abilities Scale: Construction, reliability, and measurementequivalence across 13 countries. Journal of Vocational Behavior, 80, 661–673. https://doi.org/10.1016/j.jvb.2012.01.011

Sok, K. M., Sok, P., & De Luca, L. M. (2016). The effect of ‘can do’and ‘reason to’motivations on service–sales ambidexterity. Industrial Marketing Management, 55, 144-155. https://doi.org/10.1016/j.indmarman.2015.09.001

Van Zyl, L. E., Van Oort, A., Rispens, S., & Olckers, C. (2021). Work engagement and task performance within a global Dutch ICT-consulting firm: The mediating role of innovative work behaviors. Current Psychology, 40(8), 4012-4023. https://doi.org/10.1007/s12144-019-00339-1

Vieira, V. A., Perin, M. G., & Sampaio, C. H. (2018). The moderating effect of managers' leadership behavior on salespeople's self-efficacy. Journal of Retailing and Consumer Services, 40, 150-162. https://doi.org/10.1016/j.jretconser.2017.09.010

Zhang, A. L., & Glynn, M. S. (2015). Towards a framework of a salesperson's resource facilitation and interaction. Australasian Marketing Journal, 23(2), 124-131. https://doi.org/10.1016/j.ausmj.2015.04.007

Downloads

Published

2024-10-06

How to Cite

Priantama, P. S., & Rostiana, R. (2024). Identifying Ambidexterity Behavior: The Role of Organizational Support and Career Adaptability to Optimizing Salesperson Performance. International Journal of Economics Development Research (IJEDR), 5(4), 3369–3378. https://doi.org/10.37385/ijedr.v5i4.6110