Market Penetration Traffic Referencing Seasonal Patterns based on Marketing Value

Authors

  • Andriyansah Andriyansah Universitas Terbuka
  • Sri Puji Lestari Universitas Terbuka
  • Imas Maesaroh Universitas Terbuka
  • Devi Ayuni Universitas Terbuka
  • Minrohayati Universitas Terbuka
  • Firmansyah Universitas Terbuka
  • Ledy Yolanda Universitas Terbuka

DOI:

https://doi.org/10.37385/ijedr.v6i1.7064

Keywords:

Market Penetration Traffic, Market Performance, Strategic Marketing, Traffic Indicators, Value-Based Marketing

Abstract

This study analyses market penetration traffic as a strategic instrument integrating value-based marketing with market performance. Using a descriptive qualitative approach, this study identifies three zones of market penetration traffic: green, yellow, and red. The findings show that the effectiveness of market penetration depends on the company's ability to integrate value-based marketing with market sensing capability. The green zone requires maintenance and expansion strategies, the yellow zone needs strategy optimisation, and the red zone necessitates fundamental transformation. The findings indicate the importance of continuously monitoring traffic indicators for marketing strategy adjustment. Managerial implications emphasise the development of effective feedback mechanisms to optimise market penetration and customer value creation.

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Published

2025-01-28

How to Cite

Andriyansah, A., Puji, S. L., Maesaroh, I., Ayuni, D., Minrohayati, M., Firmansyah, F., & Yolanda, L. (2025). Market Penetration Traffic Referencing Seasonal Patterns based on Marketing Value. International Journal of Economics Development Research (IJEDR), 6(1), 375–383. https://doi.org/10.37385/ijedr.v6i1.7064