Memorable Tourism Experience: Building Satisfaction and Loyalty of Tourists (Case Study of Medan City, Indonesia)
DOI:
https://doi.org/10.37385/ijedr.v4i2.3055Keywords:
Memorable Tourism Experience, Traveler Satisfaction, Traveler LoyaltyAbstract
This study examines the effect of memorable tourism experience on tourist loyalty mediated by tourist satisfaction in visiting the city of Medan. The research design was built using a causal-descriptive approach and supported by the PLS-SEM 2.8 quantitative method implemented to validate the hypothesis empirically. Survey questionnaires were used to collect data. The sample consisted of 210 tourists who visited the city of Medan, both local and national tourists. The results of the R-square test show a robust model, as seen from the percentage value of the tourist loyalty variable of 0.796, influenced by memorable tourism experience and mediated by tourists of 0.463. Besides that. From the research results, all variables, namely memorable tourism experience, traveler satisfaction, and traveler loyalty, have a significant effect. Traveler satisfaction as a mediating variable has a statistically substantial mediating role, from memorable tourism experiences to building tourist loyalty to tourist destinations in Medan City. These findings will be helpful for the local government and tourism industry players in the city of Medan in developing their goals and increasing tourist visits to the city of Medan and other stakeholders.
References
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Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Coben, E., Apostolopoulos, Y., & Yiannakis, S. L. and A. (1996). A Phenomenology Of Tourist Experiences. Roudledge.
Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology and Marketing, 34(12), 1084–1093. https://doi.org/10.1002/mar.21048
Hoch, S. . D. (1989). Managing What Consumers Learn From Experience. Sage.
Kholadi Tlabela. (2022). Visitor Information Centres’ Contribution Towards Creating Memorable Visitor Experiences. African Journal of Hospitality, Tourism and Leisure.
Kim, J. (2012). DEVELOPMENT OF A SCALE TO MEASURE MEMORABLE TOURISM EXPERIENCES. 1, 1–14.
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
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Lyu1, J., Cao2, K., & Yang1, S. (2022). The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations Jing Lyu1 Keyan Cao2 Shan Yang1*. Sec. Environmental Psychology.
Otoo, F. E., & Kim, S. (2020). Analysis of studies on the travel motivations of senior tourists from 1980 to 2017: progress and future directions. Current Issues in Tourism, 23(4), 393–417. https://doi.org/10.1080/13683500.2018.1540560
P.Sharma, & Nayak, J. (2019). Do Tourist Emotional Experience Influence Image and Intention Yoga Tourist. Emerald.
Pearson, P. H. (1970). Relationship Between Global and specified measures of Novelty seeking.
Ritchie, J., Tung, V., & Ritchie, R. (2021). Toursm Experience Management Research, Emergence, Evolution, and Future Direction. Emerald.
Stone, M. J., Soulard, J., Migacz, S., & Wolf, E. (2018). Elements of Memorable Food, Drink, and Culinary Tourism Experiences. Journal of Travel Research, 57(8), 1121–1132. https://doi.org/10.1177/0047287517729758
Stylidis, D., Woosnam, K.M., Ivkov, M., & Kim, S. (2020). D. loyalty, explained through place attachment, destination familiarity, and destination image., & Press, I. J. of T. R. A.-I. (2020). Destination loyalty explained through place attachment, destination familiarity, and destination image. Bussiness Law Binus, 7(2), 33–48. http://repository.radenintan.ac.id/11375/1/PERPUS PUSAT.pdf%0Ahttp://business-law.binus.ac.id/2015/10/08/pariwisata-syariah/%0Ahttps://www.ptonline.com/articles/how-to-get-better-mfi-results%0Ahttps://journal.uir.ac.id/index.php/kiat/article/view/8839
Xiang, Z., Schwartz, Z., Gerdes, J. H., & Uysal, M. (2015). What can big data and text analytics tell us about hotel guest experience and satisfaction? International Journal of Hospitality Management, 44, 120–130. https://doi.org/10.1016/j.ijhm.2014.10.013
