Improving Entrepreneurial Competitiveness Through MSMEs Development Strategies in the Era of Globalization

Ketut Dian Pradnya Pratiwi; I Putu Agus Adnyana

doi:10.37385/ijedr.v6i5.8550

Authors

Ketut Dian Pradnya Pratiwi Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja
I Putu Agus Adnyana Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja

DOI:

https://doi.org/10.37385/ijedr.v6i5.8550

Keywords:

Business Development Strategy, Competitiveness, UD. Dian Pertiwi, Globalization

Abstract

This study aims to analyze the business development strategy used to enhance the competitiveness of UD. Dian Pertiwi in the era of globalization. A descriptive qualitative approach was employed, utilizing observation, interviews, and documentation as data collection techniques. The findings indicate that UD. Dian Pertiwi implements strategies in three key areas: business capital, service quality, and marketing. Capital management is conducted prudently to ensure operational continuity. Service improvement focuses on delivering friendly and professional interactions to enhance customer satisfaction. Marketing efforts leverage social media platforms to broaden market reach. The study concludes that the implemented business development strategies have effectively contributed to increasing the competitiveness of UD. Dian Pertiwi in facing global market challenges.

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