Economic Determinants of Visitor Satisfaction: The Role of Social Media, Price Perception, and Service Quality at Villa Kintamani Gold View
DOI:
https://doi.org/10.37385/ijedr.v6i6.9466Keywords:
Social Media, Price, Service Quality, Visitor SatisfactionAbstract
Social media, price, and service quality are factors that can influence visitor satisfaction at Villa Kintamani Gold View. Reliable social media can have a positive impact on Villa Kintamani Gold View, ultimately benefiting the management through increased visitor satisfaction. Providing the best service quality to visitors will certainly lead to higher levels of visitor satisfaction. This study aims to determine the extent to which social media, price, and service quality affect visitor satisfaction. The research is causal in nature and employs a quantitative approach. The purposive sampling method was used to collect a sample of 85 respondents from the population. The findings indicate that social media, price, and service quality have a positive and significant impact on visitor satisfaction.References
Filieri, R., & McLeay, F. (2021). Online reviews and booking intentions: Information quality matters. Tourism Management, 88, 104394. https://doi.org/10.1016/j.tourman.2021.104394
Hussain, K., & collaborators. (2024). Meta-analytic and empirical studies linking social media quality to satisfaction & intention in tourism. Journal of Destination Marketing & Management, 24, 100978. https://doi.org/10.1016/j.jdmm.2024.100978
Hussain, K., & coauthors. (2024). Social media content consumption and tourist inflow: Evidence from emerging destinations. Heliyon, 10(7), e42567. https://doi.org/10.1016/j.heliyon.2024.e42567
Hussain, K., & colleagues. (2024). The role of social media content in attracting tourists. Heliyon, 10(4), e38914. https://doi.org/10.1016/j.heliyon.2024.e38914
Kapoor, A., et al. (2022). Information quality on social media and hotel stay intention. Journal of Travel Research, 61(8), 2250–2266. https://doi.org/10.1177/00472875211059712
Keelson, S. A. (2024). Driving forces of social media and its impact on tourists’ destination decisions. Cogent Social Sciences, 10(1), Article 2318878. https://doi.org/10.1080/23311886.2024.2318878
Mengkebayaer, M., & colleagues. (2022). Eco-destination loyalty: Role of perceived value and tourist experience. Frontiers in Psychology, 13, Article 908798. https://doi.org/10.3389/fpsyg.2022.908798
Nalluri, V., & colleagues. (2023). Exploring crucial social media marketing factors for improving tourism outcomes. International Journal of Tourism Cities, 9(2), 345–365. https://doi.org/10.1108/IJTC-10-2022-0230
Nguyen, H. T. (2022). Insights into customer online reviews of service quality in hotels. International Journal of Productivity and Quality Management, 36(2), 145–162. https://doi.org/10.1504/IJPQM.2022.124710
Olawuyi, O. S., et al. (2025). A bibliometric analysis of service quality in hospitality (2014–2024). Journal of Business Research, 15(6), 215.
Park, S. (2022). Service quality dimensions in hotel service delivery options. Journal of Hospitality & Tourism Research, 46(5), 987–1005. https://doi.org/10.1080/15256480.2021.1935392
Perdomo-Verdécia, V., et al. (2024). An fsQCA analysis of service quality for hotel customer satisfaction. International Journal of Hospitality Management, 112, 103456. https://doi.org/10.1016/j.ijhm.2024.103456
Qiu, N., et al. (2024). The study on the relationship between perceived value, satisfaction and loyalty in tourism contexts. Heliyon, 10(11), e41321. https://doi.org/10.1016/j.heliyon.2024.e41321
Regalado-Pezúa, O. (2023). Perceived value and coastal tourism behaviour. PLOS ONE, 18(7), e10393132. https://doi.org/10.1371/journal.pone.10393132
Regalado-Pezúa, O., et al. (2023). Perceived value dimensions in coastal tourism and their relationship with satisfaction. Tourism Analysis, 28(4), 367–382. https://doi.org/10.3727/108354223X16771625681292
Wang, H., & Yan, J. (2022). Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust. Frontiers in Psychology, 13, Article 1049149. https://doi.org/10.3389/fpsyg.2022.1049149
Wei, Q., et al. (2023). The influence of tourist attraction type on product price perception and willingness to pay. Psychology Research and Behavior Management, 16, 1123–1140. https://doi.org/10.2147/PRBM.S402190
Zhu, C., et al. (2023). The mediating role of attachment to social media influencers in travel intention. Journal of Hospitality and Tourism Technology, 14(3), 410–428. https://doi.org/10.1108/JHTT-04-2022-0119
