The Influence of Brand Image and Brand Trust on Consumers' Decisions to Purchase Aerostreet Shoes in the City of Solo

Authors

  • Farida Akbarina Politeknik Negeri Malang
  • Sanita Dhakirah Politeknik Negeri Malang
  • I Gusti Ngurah Agung Dewantara Putra Universitas Udayana
  • Ahmad Ulil Albab Al Umar CV ULIL ALBAB CORP
  • Anava Salsa Nur Savitri CV ULIL ALBAB CORP

DOI:

https://doi.org/10.37385/msej.v5i1.4178

Keywords:

Brand image, Brand trust, Keputusan Pembelian, Aerostreet

Abstract

This research aims to determine the influence of brand image and brand trust on the Purchase Decision of Aerostreet shoes among consumers in Pasuruan. This study uses a quantitative approach. Data analysis in this study used a multiple linear regression model. The sampling technique used a non-probability technique with purposive sampling type to obtain 60 samples. The research results show that brand image and brand trust have a significant effect on purchasing interest. Brand image partially influences Purchase Decision and Brand trust directly influences purchasing interest.

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Published

2024-01-18

How to Cite

Akbarina, F., Dhakirah, S., Putra, I. G. N. A. D., Umar, A. U. A. A. ., & Savitri, A. S. N. . (2024). The Influence of Brand Image and Brand Trust on Consumers’ Decisions to Purchase Aerostreet Shoes in the City of Solo. Management Studies and Entrepreneurship Journal (MSEJ), 5(1), 735–742. https://doi.org/10.37385/msej.v5i1.4178