Pengaruh Human Capital, Entrepreneurial Orientation dan Literasi Digital Terhadap Kinerja UMKM di Kabupaten Buleleng

Authors

  • Ni Ketut Raka Utariani Universitas Pendidikan Ganesha
  • Kadek Rai Suwena Universitas Pendidikan Ganesha
  • Komang Krisna Heryanda Universitas Pendidikan Ganesha

DOI:

https://doi.org/10.37385/msej.v5i2.4341

Keywords:

business performance, digital literacy, entrepreneurial orientation, human capital

Abstract

Riset ini bertujuan untuk membuktikan secara empiris pengaruh modal manusia, orientasi kewirausahaan, dan literasi digital terhadap kinerja UMKM di Kabupaten Buleleng. Populasi riset ini adalah UMKM se-Kabupaten Buleleng yang berjumlah 66.368 UMKM. Jumlah sampel dihitung menggunakan rumus Slovin dengan tingkat signifikansi 7% sehingga diperoleh sampel sebanyak 204 UMKM. Sampel dipilih dengan menggunakan teknik proporsional random sampling. Analisis data menggunakan analisis regresi linier berganda dengan bantuan software IBM SPSS Versi 25. Hasil riset menunjukkan secara parsial modal manusia, orientasi kewirausahaan dan literasi digital berpengaruh positif dan signifikan terhadap kinerja UMKM di Kabupaten Buleleng. Literasi digital merupakan variabel yang mempunyai pengaruh dominan terhadap kinerja UMKM di Kabupaten Buleleng

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Published

2024-03-03

How to Cite

Utariani, N. K. R. ., Suwena, K. R. ., & Heryanda, K. K. . (2024). Pengaruh Human Capital, Entrepreneurial Orientation dan Literasi Digital Terhadap Kinerja UMKM di Kabupaten Buleleng. Management Studies and Entrepreneurship Journal (MSEJ), 5(2), 3536–3546. https://doi.org/10.37385/msej.v5i2.4341