Kuantitas Informasi, Kualitas Argumen, Kredibilitas Sumber Terhadap Kemudahan Penggunaan Media Sosial

Authors

  • Irgi Farhan Amaruli Fahrizi Universitas Stikubank
  • Hermanda Berima Putra Universitas Stikubank Semarang
  • Bambang Sutejo Universitas Stikubank Semarang
  • Kristina Anindita Hayuningtias Universitas Stikubank Semarang

DOI:

https://doi.org/10.37385/msej.v5i2.4643

Keywords:

Kuantitas Informasi, Kualitas Argumen, Kredibilitas Sumber, Kemudahan Media Sosial

Abstract

Studi ini menyelidiki tentang pengaruh kuantitas informasi, kualitas argumen, kredibilitas
sumber terhadap kemudahan media sosial yang dirasakan oleh masyarakat. Pengumpulan
data dilakukan dengan menggunakan kuesioner online yang disebarkan 203 pengguna media
sosial instrgram di Kota Semarang dan sekitarnya. Data kemudian dianalis menggunakan
model regresi dengan bantuan aplikasi SPSS 22. Hasil menunjukkan bahwa kuantitas informasi
berpengaruh positif terhadap kemudahan media sosial, kualitas argumen berpengaruh positif
terhadap kemudahan media sosial, kredibilitas sumber berpengaruh positif terhadap
kemudahan media sosial.

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Published

2024-04-02

How to Cite

Fahrizi, I. F. A. ., Putra, H. B. ., Sutejo, B. ., & Hayuningtias, K. A. . (2024). Kuantitas Informasi, Kualitas Argumen, Kredibilitas Sumber Terhadap Kemudahan Penggunaan Media Sosial. Management Studies and Entrepreneurship Journal (MSEJ), 5(2), 4624–4632. https://doi.org/10.37385/msej.v5i2.4643