The Influence Of Lifestyle On Revisit Intention At V Coffee Padang : Customer Satisfaction As Mediator
DOI:
https://doi.org/10.37385/msej.v6i3.7647Keywords:
Lifestyle, Customer Satisfaction, Revisit Intention, SEM-PLS, Coffee Shop.Abstract
This research investigates the lifestyle of those who intend to revisit V Coffee Shop in Padang City with customer satisfaction as a mediator. A quantitative approach was used by distributing questionnaires to 110 respondents who had visited the coffee shop.. Employing a quantitative method, data were collected through a structured questionnaire from 110 respondents who had previously visited the coffee shop. The analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The findings indicate that lifestyle does not have a significant influence on customer satisfaction. In contrast, customer satisfaction significantly influences revisit intention. Moreover, customer satisfaction does not mediate the relationship between lifestyle and revisit intention. These results suggest that while lifestyle may shape customer preferences, it does not directly translate into satisfaction or loyalty in this context. Customer satisfaction emerges as the most critical factor in fostering revisit intention. This study offers theoretical contributions to consumer behavior literature and practical implications for service enhancement strategies in the coffee shop industry
References
Acar, A., Büyükda?, N., Türten, B., Diker, E., & Çal???r, G. (2024). The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model. Humanities and Social Sciences Communications, 11(1), 1102. https://doi.org/10.1057/s41599-024-03618-w
Al-Sulaiti, I. (2022). Mega shopping malls technology-enabled facilities, destination image, tourists’ behavior and revisit intentions: Implications of the SOR theory. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.965642
Amin Hou, & Dahrul Siregar. (2021). The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image. International Journal of Science, Technology & Management, 2(1), 13–19. https://doi.org/10.46729/ijstm.v2i1.120
Baghirov, F., Bozbay, Z., & Zhang, Y. (2023). Individual factors impacting tourist satisfaction and revisit intention in slow tourism cities: an extended model. International Journal of Tourism Cities. https://doi.org/10.1108/IJTC-05-2023-0094
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804. https://doi.org/10.1016/S0160-7383(99)00108-5
Böhme, J., Walsh, Z., & Wamsler, C. (2022). Sustainable lifestyles: towards a relational approach. Sustainability Science, 17(5), 2063–2076. https://doi.org/10.1007/s11625-022-01117-y
Chen, J. V., Htaik, S., Hiele, T. M., & Chen, C. (2017). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk. Journal of Quality Assurance in Hospitality & Tourism, 18(1), 25–44. https://doi.org/10.1080/1528008X.2015.1133367
Chun, S.-H., & Nyam-Ochir, A. (2020). The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale. Sustainability, 12(18), 7435. https://doi.org/10.3390/su12187435
Clow, K. E., Kurtz, D. L., Ozment, J., & Soo Ong, B. (1997). The antecedents of consumer expectations of services: an empirical study across four industries. Journal of Services Marketing, 11(4), 230–248. https://doi.org/10.1108/08876049710171704
Faris, A. R. (2023). Strategi Pengembangan Usaha Coffee Shop Di Kecamatan Padang Barat Kota Padang [Universitas Andalas]. http://scholar.unand.ac.id/id/eprint/209504
Fook, A. C. W., & Dastane, O. (2021). Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis. Jindal Journal of Business Research, 10(1), 7–32. https://doi.org/10.1177/22786821211000182
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7. https://doi.org/10.2307/1251898
Ghozali, I., & Latan, H. (2015). Partial Least Squares?: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0, -2/E. (2nd ed.). Badan Penerbit Undip.
Hair, J., Hult, G., & Ringle, C. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Sage Publication.
Hansemark, O. C., & Albinsson, M. (2004). Customer satisfaction and retention: the experiences of individual employees. Managing Service Quality: An International Journal, 14(1), 40–57. https://doi.org/10.1108/09604520410513668
Hardani, H., Ustiawaty, J., & Utami, E. (2020). Metodologi Penelitian Kualitatif & Kuantitatif.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Srategy (11th ed.). McGraw-Hill.
Heung, V. C. S., & Gu, T. (2012). Influence of restaurant atmospherics on patron satisfaction and behavioral intentions. International Journal of Hospitality Management, 31(4), 1167–1177. https://doi.org/10.1016/j.ijhm.2012.02.004
Juliana, J., Putri, F. F., Wulandari, N. S., Saripudin, U., & Marlina, R. (2022). Muslim tourist perceived value on revisit intention to Bandung city with customer satisfaction as intervening variables. Journal of Islamic Marketing, 13(1), 161–176. https://doi.org/10.1108/JIMA-08-2020-0245
Kezia Lidya Imanuella, & Aris Budiono. (2023). Analysis Of Consumer Loyalty Which Servicescape And Lifestyle Influenced With Consumer Satisfaction As A Mediating Variable. International Journal of Economic Research and Financial Accounting (IJERFA), 1(4). https://doi.org/10.55227/ijerfa.v1i4.39
Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction. Journal of Relationship Marketing, 21(1), 1–26. https://doi.org/10.1080/15332667.2020.1840904
Khoo, K. L. (2022). A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Kim, K.-H. (2010). Effect of a Food-Related Lifestyle on the Consumption of and Satisfaction with Korean Foods, and Intention to Revisit. The Journal of the Korea Contents Association, 10(8), 370–380. https://doi.org/10.5392/JKCA.2010.10.8.370
Kotler, P., & Keller, K. L. (2016). Marketing Management (14th ed.). Shanghai People’s Publishing House.
Liu, C.-H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman.2015.12.007
Luo, J. M., Lam, C. F., & Wang, H. (2021). Exploring the Relationship Between Hedonism, Tourist Experience, and Revisit Intention in Entertainment Destination. Sage Open, 11(4). https://doi.org/10.1177/21582440211050390
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill.
Plummer, J. T. (1974). The Concept and Application of Life Style Segmentation. Journal of Marketing, 38(1), 33. https://doi.org/10.2307/1250164
Priansa, D. J. (2017). Komunikasi Pemasaran Terpadu pada Era Media Sosial . Pustaka Setia.
Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6(1), 13. https://doi.org/10.1186/s43093-020-00021-0
Rappange, D. R., Brouwer, W. B. F., & van Exel, J. (2016). Rational expectations? An explorative study of subjective survival probabilities and lifestyle across Europe. Health Expectations, 19(1), 121–137. https://doi.org/10.1111/hex.12335
Sahranavard, S. A., Oney, E., & Aghaei, I. (2024). Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit. Technological Forecasting and Social Change, 208, 123647. https://doi.org/10.1016/j.techfore.2024.123647
Schiffman, L. G., & Wisenbilit, J. L. (2019). Consumer Behavior (Global). Pearson.
Sharma, D. R., & Singh, B. (2023). Understanding the Relationship Between Customer Satisfaction, Customer Engagement and Repeat Purchase Behaviour. Vision: The Journal of Business Perspective, 27(4), 449–457. https://doi.org/10.1177/0972262921992593
Sirgy, M. J. (2012). The Psychology of Quality of Life (Vol. 50). Dordrecht: Springer Netherlands. https://doi.org/10.1007/978-94-007-4405-9
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif dan R&D (Vol. 23). Alfabeta.
Trivedi, V., Banerji, D., & Yadav, M. (2023). Expecting the surprises: role of hope in consumer repurchase intentions in an online shopping environment. Journal of Strategic Marketing, 31(4), 794–816. https://doi.org/10.1080/0965254X.2021.1996449
Tucker, C. M. (2017). Coffee Culture. 2nd edition. | New York?: Routledge, 2018. | Series?: Anthropology of Stuff series: Routledge. https://doi.org/10.4324/9781315678795
Yamagishi, K., de Ocampo, M., & Ocampo, L. (2024). Revisit intention of tourists in farm tourism sites. Current Issues in Tourism, 27(21), 3529–3556. https://doi.org/10.1080/13683500.2023.2268258
Template
