The Impact of Hedonism, Financial Socialization, and Self-Control on the Digital Consumptive Behavior of Housewives in Kupang City
DOI:
https://doi.org/10.37385/msej.v6i5.9231Keywords:
Hedonism, financial socialization, self-control, digital consumptive behavior, housewivesAbstract
Digital transformation has changed household consumption patterns, especially among housewives who are now increasingly active in online shopping activities. This phenomenon cannot be separated from the ease of e-commerce access, aggressive promotions, and various digital financial features such as paylater and e-wallets. On the one hand, these advances provide convenience and efficiency, but on the other hand it also encourages the emergence of excessive consumptive behavior. This study aims to analyze the direct influence of hedonism, financial socialization, and self-control on digital consumptive behavior in housewives. The method used is a quantitative approach with survey techniques through online questionnaires. Housewives were selected purposively based on criteria of having experience in online shopping and the use of digital payment methods. The data analysis technique was carried out by multiple linear regression using SPSS software. The results of the study show that hedonism contributes positively to the high tendency of digital consumption, while financial socialization and self-control play a controlling factor that reduces the intensity of consumptive behavior. The implications of these findings not only enrich the study of consumer behavior in the digital age, but also serve as a basis for the development of family financial education strategies that are more contextual and gender-sensitive.
References
Afif, M., & Purwanto, P. (2020). Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Berbelanja dan Promosi Penjualan terhadap Pembelian Impulsif pada Konsumen Shopee ID. JAMIN: Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 2(2), 34-52.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing, 79(2), 77-95.
Baumeister, R. F., Vohs, K. D., & Tice, D. M. (2007). The strength model of self-control. Current directions in psychological science, 16(6), 351-355.
Cahyani, L., & Marcelino, D. (2023). Positive emotions as mediation between hedonic shopping motivations on impulsive buying behavior of E-Commerce in Indonesia. APMBA (Asia Pacific Management and Business Application), 11(3), 347-362.
Edy, I. C., & Haryanti, S. S. (2018). Impulsive buying behavior pada konsumen online. Prosiding: ISSN, 2621, 1572.
Fatmawatie, N. (2022). E comerce dan Perilaku Konsumtif. In: IAIN Kediri Press.
Fauziah, F., Sari, M. I., & Setianingsih, W. E. (2023). The Influence Of Financial Knowledge, Financial Planning, Self-Control On The Financial Management Behavior Of Housewives. PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT),
Gudmunson, C. G., & Danes, S. M. (2011). Family financial socialization: Theory and critical review. Journal of family and economic issues, 32, 644-667.
Helmi, A., Oesman, Y. M., Kaltum, U., & Faisal, Y. A. (2023). The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia. Innovative Marketing, 19(1), 48.
Jorgensen, B. L., & Savla, J. (2010). Financial literacy of young adults: The importance of parental socialization. Family relations, 59(4), 465-478.
Kim, K. T., & Yuh, Y. (2018). Financial knowledge and household saving: Evidence from the survey of consumer finances. Family and Consumer Sciences Research Journal, 47(1), 5-24.
Lamis, S. F., Handayani, P. W., & Fitriani, W. R. (2022). Impulse buying during flash sales in the online marketplace. Cogent Business & Management, 9(1), 2068402.
Maria, M. (2022). Pengaruh Literasi Finansial Terhadap Kebiasaan Menabung. Peran Mediasi Dari Kontrol Diri. Studi Pada Pengusaha Kecil Dan Menengah Di Kota Kupang. Eqien-Jurnal Ekonomi dan Bisnis, 10(1), 487-493.
Maria, M., & Lao, H. A. (2024). The link between attitudes towards money and saving habits. Case study of housewives in kupang city. Jurnal Ekonomi, 13(01), 776-782.
Maria, M., Lao, H. A., & Soares, J. B. (2024). The impact of financial socialization and financial literacy on saving habits among housewives in Kupang City. Enrichment: Journal of Management, 14(4), 550-558.
Roffarello, A. M., & De Russis, L. (2023). Achieving digital wellbeing through digital self-control tools: A systematic review and meta-analysis. ACM Transactions on Computer-Human Interaction, 30(4), 1-66.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of consumer research, 22(3), 305-313.
Tangney, J. P., Boone, A. L., & Baumeister, R. F. (2018). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. In Self-regulation and self-control (pp. 173-212). Routledge.
Vohs, K. D., & Faber, R. J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of consumer research, 33(4), 537-547.
Wang, X., Ali, F., Tauni, M. Z., Zhang, Q., & Ahsan, T. (2022). Effects of hedonic shopping motivations and gender differences on compulsive online buyers. Journal of marketing theory and practice, 30(1), 120-135.
Template
